Your privacy and how we handle your data are of utmost importance to us, so we adhere to strict guidelines about how we gather and use your personal information.
We hope you enjoy your experience using the Quality Homes Staffordshire LTD website(s) and talking to our advisers, agents and sales representatives. In the course of doing so, we collect certain personal details from you to allow us to deal with your enquiry and provide the best possible service. Quality Homes Staffordshire LTD complies fully with the prevailing data protection legislation, giving you the confidence that any information you share with us will be used in the correct manner.
What information do we collect?
If you enter your personal details on our website, we’ll ask you for your name, address, telephone numbers (mobile and land) and email address.
As part of our commitment to raising standards, we may monitor and record communications with you (including phone conversations, emails, text and webchat conversations) for quality assurance, legal, compliance and training purposes.
Each time you visit our website we may automatically collect any of the following information:
If you are a journalist or work for an institution/trade association in our industry, we may collect information about you from public sources.
If you are a customer or a supplier (or a potential customer or supplier) or work for one of them (including as a consultant), we may obtain information about you from your company’s website.
If you visit one of our nationwide showrooms, CCTV footage may be captured as we use this to ensure the security of our staff and visitors, to maintain physical security of our properties.
Sources of personal information
We may receive some of your personal information from third parties, such as:
Special categories of data
Some of the personal information that we collect about you or which you provide to us about you and your family may be special categories of data.
Special categories of data include information about your physical and mental health, sexual orientation, racial or ethnic origin, political opinions, philosophical belief, trade union membership, sexual orientation and biometric data. These may be collected in order to provide you with a safe and secure service, appropriate to your needs.
How do we use this information?
We collect, use and store your personal information for the following reasons:
Receiving goods and services from you:
Providing goods and services to you:
Where appropriate, we will seek your consent to undertake some of these activities.
Use of your family and next of kin information
Separately, we may process personal information about your family and next of kin for the purposes of provision of services as requested by you. If you disclose information about your family in written, electronic or phone communications, we may also have access to this information on our systems.
Legal bases for personal information use
The legal basis that we rely upon for processing your data will depend upon the circumstances in which it is being collected and used but will, in most cases, fall into one of the following categories:
Where we collect and process more sensitive categories of personal information (for example, health information in the event of access issues, then we will only process such information:
We use service providers (e.g. installers, manufacturers, locksmiths) to help us provide you with our services. Your personal information will be made available to other Quality Homes Staffordshire LTD employees, temporary staff and contractors, agencies and suppliers in the course of providing our services.
We may also share your personal information with our group companies where they provide products and services to us, such as information technology systems, human resources services and employee monitoring.
Your personal information may be shared with any company that is a member of our group, where we consider that it is in our legitimate interests to do so for internal administrative purposes, corporate strategy, auditing and monitoring and research and development.
Access to your personal information is limited to those employees who need to know the personal information, and may include corporate services, legal, information technology, and finance departments, internally.
Disclosure of personal information - to third parties
In the course of processing your enquiry or order with Quality Homes Staffordshire LTD, this may require us to give information to third party companies we deal with. We’ve taken steps to ensure that all these companies have the same level of data protection as Quality Homes Staffordshire LTD.
The personal details you give us may also need to be used as part of a third-party data processor’s assessment to provide Quality Homes Staffordshire LTD with data accuracy, integrity and validity services.
We will share your personal information with the following categories of third parties:
Some of these companies (including our group companies) may use your data in countries which are outside of the European Economic Area.
We safeguard the sharing of such information by using formalised data processing agreements with organisations where appropriate, or on an ad hoc basis after ensuring the request and disclosure are legally compliant.
Restrictions on use of personal information by recipients
Save as expressly detailed above, we will never share, sell or rent any of your personal information to any third party to use in their own marketing activities, without notifying you and/or obtaining your consent. Where you have given your consent for us to use your information in a particular way, but later change your mind, you should contact us and we will stop doing so.
We use session cookies to keep track of you whilst you navigate our websites. Session cookies will be deleted from your computer when you close your browser.
We use persistent cookies to enable our website to recognise you when you visit. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.
We may collect and use your personal information for undertaking marketing by email, software app, telephone, post and SMS.
We may send you certain marketing communications (including electronic marketing communications to existing customers) if it is in our legitimate interests to do so for marketing and business development purposes.
However, we will always obtain your consent to direct marketing communications where we are required to do so by law and if we intend to disclose your personal information to any third party for such marketing.
If you wish to stop receiving marketing communications, you can contact us by email at email@example.com at any time or by calling 01782 438238 during business hours.
Data research and accuracy
On occasion we may also use your personal information for research purposes so that we can improve our services. This may include us contacting you to see if you would like to become involved in one of our research projects. We also feature case studies on our website and materials to use in our selling processes. In both instances we will always obtain your prior consent before using your data in these ways.
We continually strive to improve the quality and accuracy of the information you have provided, such as your contact details, by checking against external data lists such as the Post Office’s National change of Address database, The National Deceased Register, the Telephone Preference Service (TPS), the Mail Preference Service (MPS), Call Credit. This helps us to ensure that our records are fully up-to-date and to avoid mis-directing communications.
Data profiling and analysis
We may also carry out analysis of the personal information we collect about you and add publicly available information to create a profile of your interests and home improvement related preferences, for example, using a company called Periscopix. This is so that we can contact you in the most appropriate way and with the most relevant information, which enables us to operate our business more cost-effectively. This information is compiled from sources such as public registers, the electoral roll, newspaper articles and social media posts.
You have certain rights in relation to your personal information under data protection legislation. These rights are covered in more detail in a separate guidance policy document (DPA 08 Your Rights under GDPR). You have the right to request that we:
If we have asked for your consent to collect and use certain types of personal information for certain activities (for example, for profiling your web activity) or consent to market to you, you may withdraw your consent at any time, by emailing
Or write to us at Quality Homes Staffordshire LTD, Office 3 123 Moorland Road, Burslem, Stoke-1JD
We will consider all such requests and provide our response within a reasonable time period required by law - without undue delay and in any event within one month of receipt of the request. Please note, however, that certain personal information may be exempt from such requests in certain circumstances.
If an exception applies, we will tell you this when responding to your request. We may request you provide us with information necessary to confirm your identity before responding to any request you make.
How long will your information be held?
We keep your personal information for no longer than necessary for the purposes for which the personal information is used or otherwise processed. We review our retention periods for personal information on a regular basis.
The length of time we retain personal information depends on the purposes for which we collect and use it and / or as required to comply with applicable laws. We are legally required to hold some types of information to fulfil our contractual obligations with you. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.
Transfers of Information
The personal information may be processed by third party data processors for the purposes mentioned in this policy.
Quailty Homes Staffordshire LTD is committed to protecting personal information from loss, misuse, disclosure, alteration, unavailability, unauthorised access and destruction and takes all reasonable precautions to safeguard the confidentiality of personal information, including through use of appropriate organisational and technical measures. Organisational measures include physical access controls to our premises, staff training and locking physical files in filing cabinets. Technical measures include use of encryption, passwords for access to our systems and use of anti-virus software.
In the course of provision of your personal data to us, your personal information may be transferred over the internet. Although we make every effort to protect the personal information which you provide to us, the transmission of information between you and us over the internet is not completely secure. As such, you acknowledge and accept that we cannot guarantee the security of your personal information transmitted to us over the internet and that any such transmission is at your own risk.
Once we have received your personal information, we will use strict procedures and security features to prevent unauthorised access to it.
Where we have given you (or where you have chosen) a password which enables you to access our systems or any portal or account, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Third party websites
Our website may contain links to enable you to easily visit other websites of interest. Once you leave our site, remember that we cannot control the protection and privacy of any information you provide to another site.
Telling us when things change
You can help us keep our records up to date by telling us when your contact details and other personal information changes.
Copyright © 2021 Quality Homes - All Rights Reserved.
Quality Home Staffordshire Limited is registered in England and Wales, Company Registration Number: 1220600. Our registered office is Office 4, 123 Moorland Road, Burslem, Stoke-On-Trent, Staffordshire, ST6 1JD. Quality Homes Staffordshire Limited is an Introducer Appointed Representative ('IAR') of Switcha Limited, Trading as Kandoo which is authorised and regulated by the Financial Conduct Authority, Firm Registration Number: 828963 for Credit Broking and Insurance Distribution. Switcha Limited is a Credit Broker and not a Lender. You can check this on the Financial Services Register at https://register.fca.org.uk/.
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